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Fitness Brand Tapout Breaks Into Personal Care

Body sprays, created with Elizabeth Arden and fronted by John Cena, stocked at Walmart.

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By: Christine Esposito

Editor-in-Chief

Tapout Body Sprays is a new line of scents from fitness brand Tapout. The collection, which is available at Walmart and has WWE star John Cena as a brand ambassador, features a variety of fragrances that range from refreshing and crisp to spicy and musk.  “We are excited to launch Tapout into the personal care space,” noted Natasha Fishman, EVP of marketing at Authentic Brands Group, who, in partnership with WWE, owns the Tapout brand. “Extending the brand into body sprays i...

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